Tata Jagriti Yatra 08 was an all India train journey organized by Jagriti Sewa Sansthan, Mumbai sponored by the Tata group from Dec24 08 to Jan11 09.The theme of the journey is "awakening the entrepreneurial spirit". The Yatra consists of 350 youth from all over India chosen through a rigorous online selection process. The Yatra covered 13 cities & 18 role models in 18days in a special private train in an effort to capture the entrepreneurial spirit of Young India!
We visited social enterprises,purely commercial ones,spiritual initiatives which had grown to enterprises...social activists who made successful initiatives..villages,mega cities..tourists places,so on & so forth.The special train was fitted with 2 bogies of AC chair car with LCD screen,sound system & video cameras to capture all sessions happening in the train while on the move.A special detachable bogie converted as shower room was a special attraction.A pantry car with catering staff was travelling fulltime with the train to provide the 400 people with food.A media team consisting of reporters from all main dailies was also travelling to report the events along with blogging & internet facilities provided in the train to update the jagriti blog on a day to day basis.
CNBC TV 18 media debates was another key element of the journey.6 episodes were shot at 6 locations during the journey each based a theme related to the Yatra's spirit.The Power of One,Yes WE Can,poverty to prosperity,spirit of entrepreneurship were some of the themes of the debates with eminent panelists one of them being Rajdeep Sardesai in the Delhi episode.
The places & role models visited:
1.Mumbai
Lijjad Papad
Dabbawallas
2.Trivandrum
Technopark
Thanal
3.Kanyakumari
Vivekanda Rock
Vivekanda Mission
CNBC episode 1
4.Puduchery
Aurobindo Eye Care
Auroville
5.Chennai
Ms Swaminathan Foundation
Kuttambakam Village,Mr.Elango
CNBC episode 2
6.Bangalore
AWAKE
TIDE,SELCO,Jagoore Campaign
Art of Living
7.Hyderabad
Naandi Foundation
CNBC Episode 3
8.Bhuvansehwar
GramVikas,Mr,Joe Madiath
9.Jamshedpur
Tata Steel
CNBC episode 4
10.Lucknow
Imambara visit
SEWA
11.Delhi
Goonj,Mr.Anshu Gupta
CNBC episode 5
12.Rajastan
Tilonia,Mr.Bunker Roy
13.Gujarat
Milma Visit(cancelled)
CNBC episode 6
The spirit of the yatra is captured in the theme song by Prasoon Joshi of TZP fame
Kuch badal raha kuch badlege
Tab badlega jab badalenge
kuch dekha hai kuch dekhenge
kuch likha hai kuch likedenge
Yaaron Chalo,Badalne Ki Rut hai
Yaaron Chalo,Badalne Ki Rut hai
We visited social enterprises,purely commercial ones,spiritual initiatives which had grown to enterprises...social activists who made successful initiatives..villages,mega cities..tourists places,so on & so forth.The special train was fitted with 2 bogies of AC chair car with LCD screen,sound system & video cameras to capture all sessions happening in the train while on the move.A special detachable bogie converted as shower room was a special attraction.A pantry car with catering staff was travelling fulltime with the train to provide the 400 people with food.A media team consisting of reporters from all main dailies was also travelling to report the events along with blogging & internet facilities provided in the train to update the jagriti blog on a day to day basis.
CNBC TV 18 media debates was another key element of the journey.6 episodes were shot at 6 locations during the journey each based a theme related to the Yatra's spirit.The Power of One,Yes WE Can,poverty to prosperity,spirit of entrepreneurship were some of the themes of the debates with eminent panelists one of them being Rajdeep Sardesai in the Delhi episode.
The places & role models visited:
1.Mumbai
Lijjad Papad
Dabbawallas
2.Trivandrum
Technopark
Thanal
3.Kanyakumari
Vivekanda Rock
Vivekanda Mission
CNBC episode 1
4.Puduchery
Aurobindo Eye Care
Auroville
5.Chennai
Ms Swaminathan Foundation
Kuttambakam Village,Mr.Elango
CNBC episode 2
6.Bangalore
AWAKE
TIDE,SELCO,Jagoore Campaign
Art of Living
7.Hyderabad
Naandi Foundation
CNBC Episode 3
8.Bhuvansehwar
GramVikas,Mr,Joe Madiath
9.Jamshedpur
Tata Steel
CNBC episode 4
10.Lucknow
Imambara visit
SEWA
11.Delhi
Goonj,Mr.Anshu Gupta
CNBC episode 5
12.Rajastan
Tilonia,Mr.Bunker Roy
13.Gujarat
Milma Visit(cancelled)
CNBC episode 6
The spirit of the yatra is captured in the theme song by Prasoon Joshi of TZP fame
Kuch badal raha kuch badlege
Tab badlega jab badalenge
kuch dekha hai kuch dekhenge
kuch likha hai kuch likedenge
Yaaron Chalo,Badalne Ki Rut hai
Yaaron Chalo,Badalne Ki Rut hai
- Listen to the full song at www.jagritiyatra.com
- Watch the video at:
- Read the blog at: http://2008.jagritiyatra.com/index.php/eng/Yatri-Blog
